Cassandra Corderoy – Mali Flores
Tell us about yourself… My name’s Cassandra, I’m 24, I live in Gregory Hills with my partner Andrea and recently rescued pup, Peanut. From foraging and creating basket arrangements in my backyard at the age of 5 to re-arranging supermarket flowers for gifts at the age of 14, flowers have always been a part of my life! Whilst working in the corporate world as an admin manager I was yearning for more and that’s when I started my business.
Tell us about your business… Mali Flores focuses solely on wedding and event florals. My aim is to create truely unique garden inspired floral design for each of my couples. I’m inspired by multi-coloured blooms and pull palettes from these as well as lush wild foliages to create shape and movement. My business has gone through some big changes in it’s very short life span of two years. It was on the 1st birthday that I re-branded and announced the name change to Mali Flores. I went from a local flower delivery service to only servicing weddings and events (with the occasional gift bouquet!). I still remember when I started the business saying that I would never do wedding flowers as I thought I just wasn’t good enough. How things have changed!
Describe a typical day in the life of Mali Flores? There is none! haha. Usually Mondays are days for admin, ordering flowers, writing recipes and cleaning the studio. Tuesdays are for rest and errands. Wednesdays are market days and bringing the flowers home to process and condition and the rest are spent in the studio, on-site installing or foraging for naturally grown goodies!
I also squish in some consults/client meetings, endless emails, developing a new business, running a household and ofcourse patting my cute as heck dog.
What inspires you? First and foremost the flowers do. There’s something that takes over when you see the seasonal stuff right in front of you. It’s fragrant, it’s naturally draping or cascading and it’s vibrant! It gets you excited about florals again. Don’t get me wrong imports are great when you see ranunculus in April but there’s nothing quite like the locally grown stems. I’m also very inspired by a few designers in North America. Their floral design and business models are something that is really exclusive to their location – I’m obsessed!
Why is your work different to other florists? My work is different to other florists because I believe each florist has their own style which stems from their personal taste, experience, background and access to product. As a self-taught florist my style is something that truely reflects my own taste and isn’t influenced by rules or what you ‘should’ or ‘shouldn’t’ be doing. It’s simply influenced by the florals and foliages and the couples I work with.
Favourite soundtrack to listen to while you’re working? I’m always stuck on what to listen to so I find random playlists on Spotify and hope for the best haha. Otherwise it’s Beyonce (always Beyonce), The Weeknd, Lana Del Rey, The Internet, Childish Gambino, The xx, The Jezabels or Camp Cope.
What is your favourite part of any wedding? As silly as this may sound it’s the moment AFTER handing over the bridal bouquet. I still get very nervous when I’m on my way to deliver the bouquets and when I see the bride’s reaction and know she is happy it I can finally relax and enjoy the rest of the wedding install.